TAG Heuer SA is a Swiss watch and timekeeping equipment manufacturer company. The company, based in La Chaux-de-Fonds, is owned by the French luxury goods manufacturer Moët Hennessy Louis Vuitton S. A. (LVMH) since 1999. Edouard Heuer founded the watch manufacturer Heuer in 1860 when he was just 20 years old. He was fascinated by the idea of making the smallest fractions of time measurable. His watches soon became indispensable in horse racing. The following generations were involved in the development of the first automatic chronograph and today the watches can measure a two-thousandth of a second purely mechanically. At the same time, the research & development department has no fear using and pushing the high-tech electronics further. And the manufacture's design also plays a decisive role: model series such as the Carrera or the Monaco are icons of racing history. The current collection consists of the models Aquaracer, Grand Carrera, Monaco, Link, Formula 1. The Excellent design and high quality have been the reason why TAG Heuer has won many international awards and what it speaks for itself.

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